In January 2016, PEDAL Consulting started implementing the Horizon 2020 project “DANDELION – Promoting EU-funded projects of inclusive, innovative and reflective societies”. The project was promoting the work done by inclusive, innovative and reflective societies’ on local, regional and European level. Especially by developing and implementing a series of innovative and exciting communication activities.

Its aim was to inform, educate and entertain a wide cross section of the European population, policy-makers, academia and media. Dandelion had a goal to ensure that inclusive, innovative and reflective societies’ ambitious philosophy was given the highest profile, mainly by means of:

• involving established science educators,
• creating clear lines of communication between projects and named mass media,
• utilising novel communications,
• giving tools and guidelines to the dissemination managers towards general public, policy makers, academia and media.